Welcome François Pelland!

March 10, 2016

The senior producer of Assassin’s Creed Syndicate and Assassin’s Creed III, joins Sunny Side Up Creative to lead growth of the company. 

Quebec City, March 10, 2016 - Sunny Side Up Creative (www.sunnysup.com), a creative agency specialized in video game trailers and content, is pleased to announce the appointment of François Pelland as its new CEO. François Pelland produced the blockbusters and critically acclaimed Assassin’s Creed Syndicate and Assassin’s Creed III.  In partnership with Thomas Giroux, Sunny Side Up Creative founder and creative director, François will be responsible for leading and accelerating the production of best in class trailers and marketing assets. François will contribute to Sunny Side Up’s overall strategy and work on increasing offerings to both existing and new clients. François will oversee the strategic business partnerships, sales and production. 
François is a veteran of the gaming industry, with 19 years of experience creating games. Since 2010, he has headed the team behind Assassin's Creed Syndicate as Senior Producer/Executive Director of development at Ubisoft Québec and Assassin’s Creed III as Senior Producer for Ubisoft Montréal. He previously held the position of Senior Development Director at EA in Montreal where he worked on Army of Two and Army of Two: The 40th Day. He also participated in the inception of Ubisoft Montreal where he successively held several key positions. Among other things, he was a member of the creative team who developed the initial Tom Clancy's Splinter Cell, a project that enabled Ubisoft Montreal to rapidly position itself as one of the world's biggest production studios.
Commenting on the new appointment, Sunny Side Up founder and creative director Thomas Giroux said: « François brings valuable know-how to Sunny Side Up Creative and will be an asset to the leadership team. His knowledge and experience in the video game production on AAA games will be invaluable as we look to increase our offer for our clients and grow our presence globally. Equally important, we have worked well together over the years and we share the same vision and passion for Sunny Side Up Creative."

François commented: "I look forward to expanding Sunny Side Up Creative business globally, leveraging our relationship with our key partners and partnering with Thomas on this new adventure.» 

Sunny Side Up Creative is a world-renowned creative agency who primary focus at creating unique and stellar marketing and original content. Sunny Side Up Creative is specialized in creating content for video games like « Ubisoft Assassin’s Creed Syndicate », « Ubisoft For Honor », « Warner Bros. Shadow of Mordor », « Activision Transformers Devastation » and many more. Sunny Side Up Creative is hiring talented and creative video artists to join the fast-growing company.